Market Match in Southeast LA
Project Budget: $40,000
The project will expand Hunger Action LA’s Market Match program to help low income people in three Southeast LA County communities who receive CalFresh or SSI to purchase farm fresh fruits and vegetables from participating farmers markets and thus afford a healthier diet. Through Market Match, people receiving CalFresh, WIC and SSI receive $5 to $10 bonus dollars for fresh fruits and vegetables each time they visit the farmers market and spend an equal amount of their own money or benefits (thus the “match”). Market Match operates at 25 farmers markets total including Huntington Park, Paramount, and South Gate. We will expand the program in these communities, especially for SSI recipients. SSI recipients especially encounter barriers in eating healthy:
- Many of them have diet related conditions such as diabetes and hypertension
- They have very low income, and have to spend most of their income for rent, leaving little for food
- The cost of the healthy foods they need is higher, resulting in a poor diet based generally on starches and food with preservatives.
Market Match serves four functions: reducing hunger, promoting healthy eating, supporting small family-operated California farms, and promoting sustainable agriculture.