GrowGood’s Social Enterprise Project
Project Budget: $40,000
GrowGood has recently launched the Social Enterprise Project that builds on the therapeutic, safe space that we have carved out of the bustling L.A. metropolis to grow and sell produce and microgreens to restaurants and other purveyors. The main purpose of the social enterprise is to provide paid work opportunities for homeless individuals.
Through its partnership with The Salvation Army’s Homeless Bell Shelter, GrowGood provides paid work opportunities for five homeless individuals who reside at the shelter each quarter and plans to increase hiring capacity as the commercial growing business expands. GrowGood’s model is set against the health-oriented backdrop of urban agriculture, interlaced with food-based education, employment pathways, nutrition and lifestyle coaching, and immersion in a therapeutic greenspace.
The multidimensional approach is designed to address the grave challenges that homeless people face along the path to health, healing, and independent living. The earned income from the project will support paid work opportunities for the homeless on the farm while covering our operating expenses. In 2017, GrowGood constructed a 30’ X 48’ climate controlled greenhouse and it is now set to grow an array of microgreens, herbs, flowers, and vegetables year-round.
The program provides the real-world experience that many homeless individuals need while building a strong nonprofit entrepreneurial operation that creates jobs in L.A. After up to six months of employment at GrowGood, residents are connected with external job opportunities with partners and customers.